I was a former senior manager at KPMG and since 1994 the owner of the Marks Group PC, a 10-person customer relationship management consulting firm based outside Philadelphia. I've written six small-business management books, most recently 'The Manufacturer's Book of Lists' and “In God We Trust, Everyone Else Pays Cash: Simple Lessons From Smart Business People.” Besides Forbes, I formerly wrote for The Washington Post and the New York Times and now write regularly for The Guardian, The Philadelphia Inquirer, Inc., Magazine, Entrepreneur Magazine and Fox Business. I make no compensation from the number of people who read what I write. The author is a Forbes contributor. Hdminicam app for mac.

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The opinions expressed are those of the writer. That’s because, if you’re like most small and medium sized businesses, you’re likely using an on-premise accounting application. And most likely that on-premise solution is. QuickBooks is by far the most popular accounting application for SMBs and deservedly so – it’s full featured, easy to use and well supported. My company is an Intuit partner. We sell QuickBooks.

But this year we’re going to look into selling other products as well. Because as good as QuickBooks is, I believe that many of my clients are going to dump it starting this year and over the next few years.

That’s because the cloud has caught up to the accounting world. And there are many competitors to QuickBooks standing by to pounce. My consulting firm serves about 600 active companies. More than 90% of them currently use an on-premise accounting (or financial management or Resource Planning/ERP) application. Isn’t it ridiculously obvious that within the next few years just about all of those companies will be using a cloud-based application instead?

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Of course it is. I’ve watched the enormous growth of software-as-a-service applications for customer relationship management, human resources and payroll. I’ve noticed the faster performance. I’ve witnessed their ease of access from tablets and mini-laptops and even smartphones. I’ve watched companies move more and more of their in-house systems to hosted ones, eliminating their servers and IT infrastructure.

And I’ve seen my own clients, small business owners who look at any new relationship or technology with a wary eye, grow more comfortable letting other companies handle their data on managed servers over the past few years. We admit that though no one’s infallible, the security that they provide are better than our own. The environment is perfect for cloud based accounting applications. And it’s a perfect environment for software developers too. “Most of the large software companies aren’t putting many resources into on-premise solutions any more,” Brian Jacobs, a partner at venture capital firm told me recently. “They are basically pushing their customers into a software-as-a-service environment.” This is true.

Emergence Capital invests in cloud based business applications and Jacobs believes the market is in its infancy. Ask anyone at Microsoft, Sage, Oracle or SAP and they’ll tell you what the guys at Salesforce.com have been saying for years: the cloud is the future for them. It’s a more profitable and more productive business model for a software company to distribute their products. “There are so many advantages of a cloud solution that I personally don’t see how these on-premise systems can move into the future,” said Rob Reid, CEO of Intacct, an online financial management application. “VCs are not investing in premise software companies any more.” Which brings me back to QuickBooks.